nextTraffic gives stations another option

without requiring a separate platform

or

a complete change in the way they operate.

NextKast OnAir works with existing radio traffic systems. You can continue using the commercial scheduling and billing software you know, or use NextTraffic, the traffic management system built into NextKast. Compatibility with Natural Log, Marketron, AdsMaster, RadioWorkflow and others…

NextTraffic gives stations another option without requiring a separate automation platform or a complete change in the way they operate.

Not every station needs proposals, rate schedules, or invoicing. If you only need to get commercials on the air, start with the basic scheduling workflow.

• Add your commercial audio.
• Choose the advertiser and campaign dates.
• Set the plays you need.
• Schedule the spots into your commercial breaks.

You can use the broader traffic management features when you need them.

NextTraffic also supports the full advertising workflow, from the first customer order through commercial scheduling, proof of play, and billing.

• Customers
• Proposals
• Orders
• Scheduling
• Reconciliation
• Invoices
• Commissions Tracking

Manage orders and schedules

Create advertisers, proposals, and orders. Set campaign dates and scheduling requirements, then manage the commercials that need to run.

Check what actually aired

Compare scheduled commercials against recorded airplay. Review missed spots before making billing decisions.

Handle billing

Prepare invoices and track payments and sales commissions in the same traffic workflow.

Audit commercial commitments before airtime and check actual delivery afterward.

NextTraffic checks both the commercial schedule and the airplay record. See how many spots are required, how many have been scheduled, and how many actually aired — then address shortfalls directly.

• Audit the schedule: Compare required spots against scheduled spots before they air.
• Re-merge to correct shortfalls: If more commercials need to be placed, re-merge the traffic schedule. Commercial breaks can be extended as needed to fit the additional spots.
• Make manual corrections: Add missing commercials manually and confirm the changes.
• Audit actual airplay: Compare scheduled spots against what aired to identify missed commercials and delivery shortfalls.

Sales and traffic staff can manage advertisers, orders, invoices, and commissions through StudioLink, while NextKast OnAir handles commercial audio and playout at the station.

Keep your existing traffic system, schedule commercials directly in nextKast, or manage sales, scheduling, reconciliation, and billing with nextTraffic.

nextTraffic is part of nextKast OnAir. No separate traffic application is required.