San Antonio, TX — February 9, 2026 — NextKast, developer of the all-in-one automation platform NextKast OnAir, today announced the launch of NextTraffic, a built-in traffic and billing system designed to simplify operations and reduce costs for independent radio broadcasters. NextTraffic is fully integrated into the NextKast OnAir platform and serves as a complete alternative to third-party traffic systems for broadcasters seeking an all-in-one solution. For stations already using an external traffic system, NextKast OnAir continues to support seamless third-party traffic integration — a capability the platform has provided for more than a decade—allowing broadcasters to choose the workflow that best fits their operation.


Unlike traditional traffic solutions that require separate software, exports, and manual reconciliation, NextTraffic is fully integrated into NextKast OnAir, automating the entire advertising workflow from client order to proof-of-play and invoicing. The result is a single, streamlined system that eliminates third-party traffic software while keeping revenue flowing with minimal staff involvement.


“For independent broadcasters, traffic and billing are often the most time-consuming and frustrating parts of the business,” said Winston Potgieter, Founder and Lead Developer of NextKast. “We built NextTraffic so stations can spend less time managing ads and more time growing revenue. The system doesn’t just manage traffic; it lets ads manage themselves!”


At the core of NextTraffic is a patent-pending Traffic Tag System that embeds a unique, data-rich tag into every commercial. Each tag contains all scheduling information — including advertiser, campaign details, dates, rates, and frequency — allowing ads to be automatically scheduled, verified, and logged without spreadsheets, manual logs, or reconciliation. Using the embedded traffic tag, a single ad can be sent to one or multiple stations and automatically schedule itself based on its campaign parameters.
For independent broadcasters with lean teams, this means fewer errors, instant accountability, and reliable proof-of-play without additional staff or software, when NextTraffic is used with the NextKast OnAir system.
Once received, the ad determines where and when it should air, without manual input. Each playback is logged and audited automatically, giving owners full confidence that every spot aired correctly and is billed accurately.


This approach is especially powerful for independent operators running multiple stations or regional networks, turning what once required multiple systems and constant coordination into a single automated process.


Megan Medley, a former 20-year Traffic Director and current Co-Owner and Manager of Star Country 104.5, a NextTraffic beta-testing station in Pueblo, Colorado, noted, “The NextTraffic system is truly one of a kind, making order entry and ad scheduling incredibly simple and efficient. Invoicing for both local and national accounts is streamlined in a way that saves time and reduces headaches. We’re already seeing how this platform helps us operate more smoothly, and I can’t wait to see everything NextKast continues to roll out.”

NextTraffic automates the entire advertising lifecycle:
Remote Client and Order Entry – Using StudioLink, station staff can create clients, campaigns, and orders from anywhere.
Asset Matching – Commercials are linked to orders with defined dates, frequencies, and rates.
Automated Scheduling – Spots are dynamically merged using the Built in NextTraffic Scheduler
Instant Proof and Billing – Branded invoices and proof-of-play reports are generated once campaigns complete.


Everything happens inside one system, eliminating duplicate data entry, imports, exports, and outside dependencies.


For more information, broadcasters can visit https://www.nextkast.com/onAir/ or email wp@nextkast.com.
About NextKast


NextKast develops advanced automation software for independent radio and streaming broadcasters worldwide. Its flagship platform, NextKast OnAir, combines music scheduling, playout, traffic, and billing into one integrated system, helping broadcasters operate more efficiently, reduce overhead, and maximize revenue.


Media Contact: Renee Cassis | RC Communications Marketing | 646-808-6505 | cassis2@msn.com